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Maurice Saatchi quotes

Advertising must respect the intelligence of its audience and if it does not prompt them to think, it will be instantly dismissed.

Nobody has a magic lamp which can tell you in advance whether what you say will be effective in persuading an audience.

If you stand for something you will have people for you and people against you. But if you stand for nothing you will have nobody for you and nobody against you.

The essence of parenthood is to make children think that they are the most handsome, intelligent, brilliant person in the world.

Advertising at its worst will be killed by the Internet. And rightly so.

All media owners want to attract advertising revenue. Google is no different.

America was born out of a desire for self-determination, a longing for the human dignity that only independence can bring.

I write in the most distressingly slow way in terms of punctuation and grammar.

I'm instinctively a Conservative.

My mother was very protective of her four boys.

Poetry can't cure cancer, but it can save your life until you die.

Politics is not a world for the squeamish or fainthearted.

Sibling relationships are complicated. All family relationships are. Look at Hamlet.

Simplicity is the outcome of technical subtlety. It is the goal, not the starting point.

Speaking up for America has become a lonely ordeal.

The Tories win elections when they lead on economic competence.

There is no rivalry between Google and traditional advertising.

Advertising holding companies used to boast about their share of the advertising market. Now they are proud of how much of their business is not in advertising.

America's critics can be heard everywhere. It is too much in love with money - worshipping the god of the marketplace, the golden calf. It has too much money, seven of the top 10 banks, eight of the top 10 companies etc. It is too stingy, giving away less of its wealth than other countries. It is vulgar, a rich barbarian.

Everyone wants to be immortal. Few are. Margaret Thatcher is. Why? Because her values are timeless, eternal. Tap anyone on the shoulder anywhere in the world, and ask what Mrs Thatcher believed in, and they will tell you. They can give a clear answer to what she 'stood for.'