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Jonathan Ive quotes

It's a very strange thing for a designer to say, but one of the things that really irritates me in products is when I'm aware of designers wagging their tails in my face.

Apple's goal isn't to make money. Our goal is to design and develop and bring to market good products.

One thing most people don't know is that Steve Jobs is an exceptional designer.

When you do everything to make the very best product, it also means you're very focused on just a few products.

Simplicity is not the absence of clutter, that's a consequence of simplicity. Simplicity is somehow essentially describing the purpose and place of an object and product. The absence of clutter is just a clutter-free product. That's not simple.

There's no learning without trying lots of ideas and failing lots of times.

When you're trying to solve a problem on a new product type, you become completely focused on problems that seem a number of steps removed from the main product. That problem solving can appear a little abstract, and it is easy to lose sight of the product.

Designing and developing anything of consequence is incredibly challenging.

The nature of having ideas and creativity is incredibly inspiring.

Different' and 'new' is relatively easy. Doing something that's genuinely better is very hard.

I think subconsciously people are remarkably discerning. I think that they can sense care.

There is beauty when something works and it works intuitively.

When something exceeds your ability to understand how it works, it sort of becomes magical.

What I love about the creative process, and this may sound naive, but it is this idea that one day there is no idea, and no solution, but the next day there is an idea. I find that incredibly exciting and conceptually actually remarkable.

As a kid, I remember taking apart whatever I could get my hands on.

Design is a word that's come to mean so much that it's also a word that has come to mean nothing.

Good is the enemy of great.

I am keenly aware that I benefit from a wonderful tradition in the UK of designing and making.

I discovered at an early age that all I've ever wanted to do is design.

I left London in 1992, but I'm there 3-4 times a year, and love visiting.