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Jeff Bezos quotes

I went to Princeton specifically to study physics.

A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well.

I'm a genetic optimist.

Millions of people were inspired by the Apollo Program. I was five years old when I watched Apollo 11 unfold on television, and without any doubt it was a big contributor to my passions for science, engineering, and exploration.

Market leadership can translate directly to higher revenue, higher profitability, greater capital velocity, and correspondingly stronger returns on invested capital.

We've had three big ideas at Amazon that we've stuck with for 18 years, and they're the reason we're successful: Put the customer first. Invent. And be patient.

I strongly believe that missionaries make better products. They care more. For a missionary, it's not just about the business. There has to be a business, and the business has to make sense, but that's not why you do it. You do it because you have something meaningful that motivates you.

The best customer service is if the customer doesn't need to call you, doesn't need to talk to you. It just works.

Because, you know, resilience - if you think of it in terms of the Gold Rush, then you'd be pretty depressed right now because the last nugget of gold would be gone. But the good thing is, with innovation, there isn't a last nugget. Every new thing creates two new questions and two new opportunities.

We see our customers as invited guests to a party, and we are the hosts. It's our job every day to make every important aspect of the customer experience a little bit better.

If you only do things where you know the answer in advance, your company goes away.

The key thing about a book is that you lose yourself in the author's world.

You know, we love stories and we love narrative; we love to get lost in an author's world.

There are two kinds of companies, those that work to try to charge more and those that work to charge less. We will be the second.

If you do build a great experience, customers tell each other about that. Word of mouth is very powerful.

I believe you have to be willing to be misunderstood if you're going to innovate.

Real estate is the key cost of physical retailers. That's why there's the old saw: location, location, location.

There'll always be serendipity involved in discovery.

The thing that motivates me is a very common form of motivation. And that is, with other folks counting on me, it's so easy to be motivated.

What consumerism really is, at its worst is getting people to buy things that don't actually improve their lives.